The first days of 2026 took us to Florence and to Pitti Uomo. After three weeks away from producing content over the Christmas and New Year break, returning to the fair felt like a necessary reset.
Pitti remains the most relevant menswear gathering, not only because of its scale, but because it continues to influence how people actually dress. This winter edition, number 109, placed clear emphasis on layering, considered colour coordination and fits that feel worn in rather than designed to stand out.
Being there allowed us to wear pieces from our existing collection in a real setting, while also offering an early look at what is coming next Fall Winter. While our Spring collection will arrive in the coming months, Pitti provided the right context to preview selected developments. It is where garments are tested through movement, weather and long days, not staged moments.
Beyond clothing, Pitti is about people. Reconnecting with friends, exchanging ideas, discussing potential collaborations and observing how others approach craft and personal expression is why we keep returning. These conversations often shape decisions long before they take form as products.
For those who follow us closely, our approach remains unchanged. Everything starts with the fabric. How it is woven, its weight and how it behaves determine every design and construction choice. Our existing 2025 collection will continue to grow alongside new products, driven by a belief in versatility and longevity. These are garments designed to work across seasons, not to be replaced by them.
This year also marked the direction many friends and clients have asked about: pattern. Patterned fabrics will be introduced in the upcoming collections, approached with the same restraint and intent as everything else we do. Patterns create pieces that are easier to remember, offering expression without excess. Some example of what we are developing, are the grey checked flannel shirt and the grey and black herringbone. Both sit comfortably within a neutral wardrobe, adding variety while remaining easy to integrate. They are designed to be dressed up or worn casually, always working with existing pieces rather than against them.
Colour was another recurring theme at Pitti. Often pushed for impact, sometimes handled with care. While Scandinavian dressing rarely leans into strong colour statements, we are drawn to contrasts seen in "Preppy Style" that complement rather than overpower. Purple and orange were especially visible during this edition. While these are not colours we currently offer, they opened conversations with potential partners and existing manufacturers who can help us explore similar tones in a way that aligns with our language.
Alongside this, we introduced a new jacket cut in camel, paired with a contrasting herringbone tweed collar in a slightly warmer tone.
All existing and future developed pieces will reflect our focus on balance and versatility; Garments that move between settings without losing purpose.
It is also worth noting the growing presence of Scandinavian brands at the fair. The visibility continues to expand, and with it a shared focus on quality, intention and purpose. Perhaps one day we will welcome you to our own stand.
Until then, we look ahead.
-DL.
